Sales lead management focuses on the cultivation of individual leads, which populate a company's sales pipeline. The marketing department typically is responsible for lead scoring-- that is, evaluating and ranking leads according to where the potential buyer stands in the purchase funnel, or sales funnel. The sales funnel, also described as the buyer's journey or sales cycle, begins with the buyer's earliest awareness of a product or service and culminates in a sale. Some social media campaigns are primarily to develop brand awareness of a company's products or services. However, others develop sales leads by encouraging viewers to signup or provide an email address or other contact details in exchange for a free product or download. Whether you want to market your newly-opened business or simply revamp your strategies, lead generation should be a major part of your efforts. Both B2C and B2B companies need lead generation to identify prospects and convert them into cus...